Five Ways to Put Your Value in the Spotlight.
A key to getting ahead in your career is to generate buzz. Getting
out of the office and into the social arena, blogging and participating
in Web 2.0 venues are just a few ways you can make sure your praises
get sung.
It’s a good time to aspire to IT stardom.
For one thing, there’s the growing number of IT leaders who enjoy celebrity status, people like Gregor Bailar (the former BankOne CIO who retired early to become a consultant and philanthropist),
J.P. Rangaswami (managing director, for BT Design with an active blog and online presence), Douglas Merrill (Google‘s former CIO, wooed to go to EMI Music). Then there are the top-tier CIOs who command million-dollar salaries.
public speaking often enough, you realize you have nothing to fear.”
Moreover, companies’ view of IT itself is changing. Companies are looking for IT leaders who can be bona fide business strategists, which means more control, power and opportunity.
But
you can’t capitalize on such opportunity, unless you’re getting
noticed—and getting talked about. Quite simply, “being a best-kept
secret will not deliver the promotion or raise,” says publicist Wendy Serafin, principal of PR and marketing firm Nifares Group.
To make sure your unique talents and value stay—or get—in the spotlight, try these six ways of generating buzz.
1. Make friends. Often.
“A crucial piece of your job is actually to make friends with people at [your] company,” says Penelope Trunk,
former software industry marketing executive and current career
columnist. Being hardworking and demonstrating excellence is important.
However, Trunk points out, there’s lot of research that shows people
would rather work with someone who’s likable
and incompetent than those who are competent but not likeable. “And we
also know intuitively that the boss always promotes the person they
like the best.”
Being a star
is about buzz, and buzz is created when people talk about you. And “if
you don’t have friends, no one’s going to talk about you,” says Trunk.
So put down that project work, and get away from your desk. Wander
around the office and strike up random conversations. Go to lunch with
coworkers, talk about common interests with your boss. Bring in bagels
for your team. Above all, make sure the adjective “isolated” can’t be
applied to you.
To those who consider themselves too shy
or introverted for networking, Trunk minces no words: “Get over it.”
Isolating yourself is career suicide. Socializing doesn’t have to be
hard either, Trunk points out. Those who find such social activities
difficult may be putting too much pressure to say something sparkling
and witty, she says. Simply being genuinely interested in others and
friendly, revealing a bit about yourself, and being a good listener goes a long way toward connecting.
2. Practice public speaking.
CareGroup CIO John Halamka—who demonstrates his own brand of the supremely productive CIO—became so interesting to those watching him—as a geek doctor blogger, rock-climber, vegan, Japanese flutist, medical RFID chip implantee— that he became a star in a BlackBerry ad.
genuinely interested in others and friendly, revealing a bit about
yourself, and being a good listener goes a long way toward connecting.
Like Trunk, Halamka emphasizes making social connections. “Look for any opportunity to not be in your office,” he says—and in front of an audience.
Halamka
also stresses the importance of talking in front of groups. “Put
yourself out in front of the crowd, be highly visible.” This applies
not just to seasoned pros, but to those early in their career as well.
“Even early on when my roles were much smaller, whenever possible, I
put myself in the public eye in public venues inside and outside the
organization to speak about the kind of work we were doing. Don’t be
shy.”
That may easy to say for a guy who gave a PowerPoint
presentation on a Jumbotron in front of 30,000 people at Gillette
Stadium near Boston, but what about the rest of us? Start small, he
says. He recommends starting with small groups but emphasizes that you
should continue to challenge your comfort level as often as you can.
“Once you do public speaking often enough, you realize you have nothing
to fear,” he says. After presenting in front of 10 people, you realize
you can do 50, then 100, and so on.
3. Practice open—and frequent—communication. And hold the jargon.
Halamka
believes that people’s interest in him is a direct result of something
he holds core: communication. “It is absolutely key,” he says. To that
end, he uses broadcast e-mails, public speaking and blogs to give as
many folks as possible insight into his plans, doings, and
accomplishments. He believes communicating on such a large scale
creates openness and trust that isn’t possible with a multitude of
single-person or small-group e-mail threads. And such public
conversations have a side benefit: “I actually avoid having to write
hundreds of individual e-mails,” he says.
Halamka’s openness
is not for the faint of heart, but his information sharing provides a
lesson for all: Your colleagues, managers and customers are more likely
to care about what you are doing, root for your success and help out
when things get tough if they have clear visibility into what your
daily workings and projects are. “The consequence of being so public at
everything is that you become a personality,” says Halamka. Being known
as a good communicator makes others perceive him as more human, he
adds. Being extremely visible with your communications turns you into a
real person, not just “a CIO” or “a developer” and therefore
others—even your customers and vendors—interact with you in a different
way.
Of course, some of that communication should include talking about
your achievements. You don’t have to be an obnoxious self-promoter, but
you need to share your successes with others. And a key piece of that
communication is quantifying your achievements (which must include work
on visible projects the company deems important) in terms of dollars.
“So many people think they are the exception to the rule, ‘my job can’t
be quantified in cost,’” Trunk says. But such ability is crucial. For
one thing, talking numbers arms others with justification on why you
should be given a promotion or raise. If you don’t know how to do it,
go to a resume consultant or other professional who can teach you how.
One important point: Keep both your written and verbal conversations a
jargon-free zone. Communication should be simple, clear and
easy-to-understand. Remember, communication is a two-way process: If
your audience doesn’t understand what you’re saying, then you haven’t
communicated.
4. Participate in social networks and media conversations about your passionate interests.
Contributing
to the conversations on Web 2.0 venues and more traditional media
outlets can allow a greater number of people to see you as an expert in
your field, create new job opportunities and aid in recruitment efforts
as your company’s Google presence grows. (And as a side benefit, such
participation will help you learn about new things that matter to you.)
You should be participating in the social media forums that feel relevant for you: blogs, Twitter, LinkedIn, Facebook
and so on, says Trunk. “We’re past the point where you can successfully
self-promote by just telling your message to everyone and expecting
them to listen, it’s about conversation, and social media is the way
people are having conversations.” Trunk says to make sure you are
genuinely engaged with people—the worst thing you can do is participate
merely to promote yourself. Such activity will turn people off from you
(having the opposite effect you’re looking for) and could get you
labeled a spammer by the site.
On top of building your general
media presence on social networks, you may wish to be written up in
more traditional publications and websites. One way to get a bit of
visibility is to leave comments on online articles that you care about
in a respectful, intelligent way (and be sure you spell-check), along
with your full name and contact information. Also, don’t be shy,
either, about e-mailing writers to tell them you enjoy their work.
After you know you that you’ve established presence either through
such participation or by some other publicity you’re sure journalists
would see as relevant, Serafin suggests introducing yourself to
journalists you admire through e-mail, by phone or at a conference, and
offering yourself as a potential article source.
And be patient, says Serafin. It takes time to cultivate relationships with reporters, sources and thought experts.
5. To promote your personal brand: blog, blog, blog.
“I
can’t stress enough how important blogging is for your career,” says
Trunk. Blogging is the way to move ahead even if your company has no
intention of letting you grow. “Blogs tell how good you are based on
your ideas, independent of your experience, so people with good ideas
can get ahead very quickly by blogging about what they’re interested in
excelling at.”
Halamka also believes in the importance of
blogs. Blogging is a way to create your own strong brand image.
Halamka’s blog has allowed him to brand himself as a tech evangelist
and innovator.
Since blogs can get people into trouble—both in terms of privacy and
your relationship with your employer—Serafin recommends caution. For
instance, be very careful not to spill any of your company’s secrets,
she says. And don’t say anything you wouldn’t say in other public
venues: The Web is not anonymous. Also, “learn first, blog later,” she
says. Do some research by studying industry publications, blogs and
articles that interest you. What topics are already covered? What are
the readers’ comments? Is your idea still unique and original? Is it
newsworthy? “Better to research first before putting yourself out
there, and lose credibility right out of the gate,” says Serafin.
Trunk
has a different take. Since in today’s world, there is no such thing as
long-term employment, she says, your blog is to promote your brand
(i.e., you), your ideas and the things you care about. People change
jobs an average of every two to five years, and careers every seven,
according to research, Trunk says. This means “you will need to
publicize yourself over many career and jobs.”
She recommends
creating clear goals about where you want to go, then it will be very
clear what you should be blogging about. But even if you’re not clear
on where you want to go, blogging can be a great way to find out, says
Trunk. Because of the time commitment (you should be publishing at
least three times a week) and because writing rarely flows unless
motivated by passion, it’s virtually impossible to blog on something
you don’t care about, she says.
“Be yourself, and don’t worry about showing too much of yourself,”
says Trunk. “That will generally be fine with company and if not and if
not, you should ask yourself why you’re at or want to be at that
company.”
Halamka also lets his personal side show through. He says that some of his more personal blogs— why he wears only black,
for example—are among his most popular. But he does note that the
work-personal balance is tough to strike in a blog. The key: “Honor
your own comfort level,” he says.
Shared by: Diann Daniel.